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Creating a personal blog is easy. All you have to do is sign up for a free service from a web space provider such as Blogger or WordPress, create a design or get template designs online, and simply post content. However, when the blog is for a professional purpose, the set-up for creating a blog may become a little difficult. So with that, it can be said that creating a real estate blog needs ample preparation. Signing for up free blog space is easy-it doesn't even take a few minutes-but creating a good real estate website is not.

First off, should you sign up for free blog services? Many top real estate blogs use the services of the likes of Blogger and Wordpress. The point is, it doesn't really matter if you use free web space or if you get your own domain. The deciding factor of the success of your blog is and always will be the content. The design, of course, is also a serious concern. You don't have to pay for someone to create the layout of your blog-all you have to do is get one that's easy to browse and supports certain applications for differently-abled.

Of course, the most important part here is the content. How will you create content? Will you personally write them or will you task someone with the job? Before setting up the real estate website, it is important to sort out a schedule which you will and you can follow. Nothing can annoy regular readers more than irregular publishing of post. Therefore, before you make the blog active, make sure you have content good for a few days, then work out a more feasible schedule for there.

As for the content itself, it has to be written in a way that it attracts visitors. This means you have to deal with topics that people are interested in. But more than that, the content has to be written in a certain way. While blogs adhere to the tenets of good writing-and as a blog owner, you have to know these-it is important to realize that Internet writing is different compared to writing for other mediums. For instance, sentences should be short, and it is advisable to break paragraphs to make it easy on the eyes. Make your content relevant to the concerns of the general public; do not write fluff and do not rant.

But beyond the aesthetics is the general purpose of your blog. Of course, the real agenda of the blog is to generate interest for you as an agent and to generate online presence. However, before that, you need an angle. What will your blog be about? Some real estate blogs serve as some sort of real estate website listing own great properties in specific areas. For instance, there is a real estate website/blog about real estate in Canada; obviously, the owners of the blog are realtors from Canada. The blog has done a great deal in promoting Canada as a good place to invest on real estate. And since the readers, thanks to the content on that blog, are conceived that Canada is a great place, it isn't easy to guess that prospective buyers will contact the blog owners. 

Beverly Manago is a freelance writer focused on the real estate industry. She is also a consultant for My Single Property Websites, a web 2.0 marketing tool that lets real estate agents create stunning virtual tours and single property sites easily, with a free version available for listing presentations. She also contributes to the Real Estate Marketing Resources there.